"Unthink?" Really?

This week we'd like to discuss the Kentucky Fried Chicken (KFC) marketing campaign that's been going on for the past few months. I hope the ad exec that came up with this one got a cookie, because they sure deserve it. The tagline being used in the newer ads is "unthink," which they probably mean to be taken as "think differently about kfc chicken," because KFC is trying to promote their new chicken that's grilled instead of fried. This supposedly makes it healthier. Really KFC? If its so much healthier why do you give the serving size of each menu item in grams on your nutrition chart? For example, on the PDF download of their nutrition chart, the serving size for wings is 48. To the average person this might appear as though 48 wings had only 140 calories and 8 grams of fat. In reality, these nutrition facts probably apply to a serving size of 1-2 wings. Even considering that, someone might say, "oh that still isn't that bad." When you inspect the nutrition chart further, you can see that about half the calories per serving for a majority of the menu items come from fat, meaning that there is still much more fat in the food (though it may not be "trans fat") than is good for you. Add to that the fact that we had to do a little digging to find this chart, and things begin to look a little suspicious. Maybe KFC wants us to "unthink" eating healthy, and just cram their chicken down our throats without asking questions. Ad is posted below.