My name is RAM, and this is me being deep.

Hello again all, this week the focus of our attention here at Truth In Advertising will be one of the latest advertisements for the Dodge RAM truck. This commercial, while very aesthetically well done, is yet another example of the way advertisers have always been trying to create a lifestyle around the products that they sell to us. The ad starts off with a picture of the RAM's grill and the voiceover coming in with, "My name is RAM, and my tank is full." Thats deep Dodge. Really. The quaint little haiku stylings of the voiceover man continue: "I am all brawn, all brains, built to overachieve..." et cetera, et cetera. As this goes on, masculine imagery is flashed across the screen to of course appeal to the key truck-buying demographic of middle aged men. Things like a welder hard at work, a picture of calloused and dirty hands, and a RAM with a bed full of heavy block-like objects are included in this mini eyeball-parade of the macho. The no-nonsense tone and sound of the narrator's voice brings a subconscious reinforcement of the no-nonsense image Dodge wishes to cultivate with this advertisement. All of these elements together are no doubt intended to invoke feelings of pride within and for the American working class and create an emotional attachment to their vehicle. And yet for all that, all the red, white and blue patriotism in the world couldn't get me to pay 150 dollars for a tank of gas. The ad is posted below.